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易果生鲜燃资60亿宣停业,为生鲜企业敲响警钟!

颁发时辰: 2020-11-05 04:13:33拜候量: 771相干资讯检查批评

择要:2020年10月13日,有媒体爆料,易果生鲜、云象供给链和安鲜达已于7月30日进入志愿停业重组。作为天下首批生鲜电商,易果生鲜曾是“业内宠儿”,此刻被贴上了阿里“弃子”的标签。具有...

  2020NIAN10YUE13RI,YOUMEITIBAOLIAO,YIGUOSHENGXIAN、YUNXIANGGONGJILIANHEANXIANDAYIYU7YUE30RIJINRUZHIYUANTINGYEZHONGZU。


  ZUOWEITIANXIASHOUPISHENGXIANDIANSHANG,YIGUOSHENGXIANCENGSHI“YENEICHONGER”,CIKEBEITIESHANGLEALI“QIZI”DEBIAOQIAN。JUYOUGUOJIWANRENTUANDUIDEYIGUOSHENGXIANJINCHAONENGGOUHUOXUZHISHENGJISHIREN。


  1.开辟者

  2005NIAN,YIGUOSHENGXIANCHENGLI,CHENGWEIZHONGGUOZUIZAORUJUSHENGXIANDIANSHANGDEWANJIA。NEISHIYIGUOZHISHIZUODANYIDUISHENGGUOPINLEI,DAO2009NIANDAOSHICHEN,MANMANKUOZHANDAOROULEI、QINDAN、SHUCAI、SHUICHANDENGSHENGXIANQUANPINLEI。


易果生鲜燃资60亿宣停业,为生鲜企业敲响警钟!


  2013NIANDAO2015NIAN,SHENGXIANDIANSHANGDAOSAIDAOBIANDESHITAIYANLIANG,DUOJIAQIYEKUAXINGQIQIJINJUN。XIANGZHURIYOUXIAN、MEITUAN、JINGDONGDIJIADENGDOUFENYUNGUIHUASHENGXIANFANCHOU。


  ASHEINIANYUE,TAOBAOCAIZHANSHENGYIQU,JINGDONGYEGANGZHUANXING。SHENGXIANDIANSHANGSHIGEXINYINGSHI,YIGUOQUDEBENQIANDEXIAI,YIDUCHENGWEISHENGXIANDIANSHANGFANCHOUZUILIANGDEXING。


  CONG2013NIANJIWANWANMEIYUANDEALUNRONGZIQITOU,YIXIANGYANXUDAO2017NIAN,TIANMAOWEIYIGUOZHURULE3YIMEIYUANZUOWEIDLUNRONGZI。


  ZAIALIDEJIACHIXIA,YIGUOSHENGXIANCHENGZHANGTUFEIDAJIN,NIANDINGDANLIANGZENGJIADAODA400%。2017NIANQIYOUQUDETIANMAOLINGTOUDE3YIMEIJIN。


  QUEBUZHI,ZHEISHIALIDUIYIGUODEZUICHUYILUNTOUZI。


  2.阿里跑马机制,电商“独角兽”易果输给盒马

  2017NIAN,YIGUOGMVDABAIYI,KESHIXISIJIKONG。QI90%YISHANGDEDINGDANLAIZITIANMAOCHAOSHIZHEIWEIYIGUODEKAIZHANGMAIXIALEPANGDADEYINHUAN。


  TABUSHIBABANTIAOMINGJIAOJILEALI,ERSHIZHENGTIAOMING。YIDANFENKAIALI,TADEYINGSHOUJIJINZIXUWUYOU,ZHINENGLUNWEIALIDEQIZI。


易果生鲜燃资60亿宣停业,为生鲜企业敲响警钟!


  CONG2018NIANMOQITOU,YIGUOSHENGXIANJIUJICIBEIPUCHUZIJINLIANDUANLIE、GONGSIDAGUIMOCAIYUAN、QIXIAPINGTAITINGXIBANSHIDENGCHUANSHUOFENGWEN。YIGUODUIALIFASHENGLEZHONGDUYIKAO,MANMANJIANGZHONGXINZHUANYIDAOTIANMAOCHAOSHI,ZISHENDEWANGZHANHEAPPBEIFANGDAOYIBIAN。


  2015NIAN,HEMAXIANSHENGCHENGLI,SUIHOUMINJIETUQI,ZAIYINGYESHANGYUHEMAYOUSUODUIDIEDEYIGUOSHENGXIANCHUJINGWEINAN。


  2018NIANALIGOUZAOJIAGOUDIAOJI,YIGUOSHENGXIANJIANGCIQIANDANRENDEMAOCHAOSHENGXIANJINGYINGZHUANJIAOJIHEMAXIANSHENG。ZHEISHIYIGUOSHENGXIANBEIDIUQIDEBIAOJIXINGSHIWU。


  ZHEIBIANSHIWEISHENMEZAI2020NIANYIQINGDESHICHEN,HENDUOSHENGXIANDIANSHANGNIXI,DANYIGUOQUELUOKONGLEZHEIGEJIYU。YOUYUTABUCDUANKEHU,YIQINGSHIDAIDEMAIMAIDOUSHIMIANXIANGCDUANKEHU。


  YOURENSHUO,LUOKONGLECDUAN,LINGYOUBDUANA。


  SHIZAIYIGUOZAOJIUZAIGUIHUABZHENGEGONGJILIAN。


  3.全链路,重资产投入

  YAOZUOBDUAN,LENGLIANWULIUSHIGUANTOU。TONGSHI,LENGLIANWULIUYESHISHUEJUCUSHENGXIANDIANSHANGDEZHUYAOGUANTOU。


  SHENGXIANLENGLIANWULIUDEBENQIANJIAOTONGSUSHANGPINCHAOCHUKUAYUE1-2BEI,LENGLIANBENQIANZHANFAMAIE25%—40%。YENEICENGCHUANBO:“DELENGLIANZHE,DESHENGXIANDIANSHANGTIANXIA。”


易果生鲜燃资60亿宣停业,为生鲜企业敲响警钟!


  YIGUOJIANGBENLAIDEWULIUJUBUJINJIWEIWULIUGONGSI——ANXIANDA,ZHUANYIDAZAOLENGLIANWULIU。2016NIANSHI,ZECHENGLILEYUNXIANGGONGJILIAN,NULIYUJIANGTADAXINGCHENGHUANQIUSHENGXIANTUIXIAOGONGJILIANPINGTAI。


  YIGUOSHENGXIANDADUOJIENAZHONGJIANCANGXINGSHIJINGYING,JICHANWUCONGZIJIADEDUIZHAN,JIANJIEPEISONGZHIZHONGJIUKEHUSHOUZHONG。ERHEMAJIENAQIANZHICANGXINGSHI,JIANGJUBUSHANGPINXIANANPAIZAILIHUAFEIZHEGENGJINDEXIAOCANG,YIBAOZHANGSHANGPINNENGGOUHUOXUZAIZUIDUANDESHICHENNEITOUDI。HOUZHEZAISHIXIAOHERUYUEBENQIANFANGMIANGENGJIAJIEJIAN。


  GURANZAIBDUANSHANG,YIGUOYANXUWEIBAOHANHEMA、DARUNFA、TIANMAOCHAOSHISHENGXIAN、ELEMEDENGGONGJIGONGJILIAN、LENGLIANWULIUFANGMIANDECHENGCHI。DANLUOKONGCDUANYINGYEHOU,CHUNZUOBDUANYINGYEDEYIGUOSHIJIHOUJIFALI。


  JIASHANGYIZHANSHIDELENGLIANWULIUMIANQIAN,SHIPANGDADEBENQIAN。


  ZIJIANYIGE5000PINGFANGMIDELENGKU,QIEJUYOU6DAWENQU,JINYINGJIANBENQIANJIUKUAYUE2WANWANYUAN。BIEDE,HAIXUYAOTOURUYESHENGBENQIANTINGZHIBAOHU,LENGKURENWUDETONGSUYUANGONG,YUEXINZUISHAOXU5000QIANYUAN。


  WEILEZHEITAOWANZHENGDELENGLIANTIXI,YIGUODUORULEGAOBENQIANDEXUANWO。CENGHUO7LUNRONGZI,ZONGJINEJIN60YIYUANDEYIGUO,TINGYEZHONGZUSHI,ZHANGMIANSHANGRENGYOU23YIDEQIANZHAI。


  BUGUOYIGUOZUOWEIZHONGGUOZUIZAODESHENGXIANDIANSHANG,QICHAOQIANDEDIANSHANGRENSHI,WANMEIDEZIYOUWULIUTIXI,JINMIQINMIDEGUOJIXIEZUO,DOUWEISHENGXIANRENGONGJILEKEGUIDEJINGLIHEJINGYAN。


  4.将来生鲜电商真的是“蓝海”吗?

  TONGYIGESAIDAO,YOURENANRANLICHANG,YOURENPIJINGZHANJI。


  SHOUYIQINGYINGXIANG,YIFANGMIAN,YIGUOSHENGXIAN、MIAOHUKOU、JIJIXIAN、DAILUOBUDENGPINGTAILIANXUKAIZHANG;LINGWAIYIFANGMIAN,ZHURIYOUXIAN、DINGDONGMAICAI、MEITUANMAICAIDENGQIANGSHITUQI。TONGSHI,YIHEMAXIANSHENGWEIDAIBIAODEXINPIFAYEMANMANQIANGZHANSHICHANG,LAKAISHENGXIANDIANSHANGDEPANJUZHAN。


易果生鲜燃资60亿宣停业,为生鲜企业敲响警钟!


  ZHONGGUODELENGLIANWULIUZAIBUSHIWANMEI,2017NIAN,SHENGXIANSHANGPINDEJUNYUNXIAOHAOLVZAI20%-30%,DAOLE2019NIAN,ZHEIGESHUJUBIANCHENGLE10%。TONGSHI,NONGCHANWUDEGUIFANHUASHUIPINGYEZAIMANMANJINSHENG。XIANZHISHENGXIANDIANSHANGCHENGZHANGDEQIANTIYIXIANGZAIBUSHIBIANGENG。


  BUGUANQIANZHICANG、ZHONGJIANCANG,RENGSHISHANGCHAOXINPIFA,YIHUODASHICIKEJINDINGDESHEQUTUANGOU,DOUSHUYUFANCHOUNEIYANHUACHULAIDECHABIEXINGSHI,BUNENGWANGXIALUNDUANNAGEXINGSHIZUIHAO。DANJINCHAOLAIKAN,MEIYIGEXINGSHIJUNZHIZULEBIRANHUAFEIZHEDEXUYAO。KAOLIULIANGHEBUTIEDEXINGSHIJINGYINGBINGBUNENGJIUYUAN,SHENGXIANDIANSHANGXUHUIDAOBENZHI,MOSUOCHUKEYANXU、NENGGOUHUOXUZIWOZAOXUEDEMAOYIXINGSHI。


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