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生鲜讲堂首页/生鲜讲堂/团餐客户若何开辟、若何保护客户?团餐客户开辟及战略

团餐客户若何开辟、若何保护客户?团餐客户开辟及战略

颁发时候: 2020-11-05 03:55:45拜候量: 756相干资讯检查批评

择要:餐饮除数以万计的社会化散客花费外,另有浩繁大客户和出格渠道。近几年,餐饮大客户和特渠的市场范围敏捷扩展,可否争先占据这块大蛋糕,对生长期、转型期的餐饮企业来讲尤其首要。而大客户...

CANYINCHUSHUYIWANJIDESHEHUIHUASANKEHUAFEIWAI,LINGYOUHAOFANDAKEHUHECHUGEQUDAO。JINJINIAN,CANYINDAKEHUHETEQUDESHICHANGFANWEIMINJIEKUOZHAN,KEFOUZHENGXIANZHANJUZHEIKUAIDADANGAO,DUISHENGZHANGQI、ZHUANXINGQIDECANYINQIYELAIJIANGYOUQISHOUYAO。ERDAKEHU、TEQUDEYINGXIAOQINGSHI、ZHANLVEYUSANKEJUYOUHENDADECHATONGXING,DUICANYINQIYEDENEINEIBUZIBENHEZHUANYEHUACAINENGQINGQIUGENGGAO。


团餐客户若何开辟、若何保护客户?团餐客户开辟及战略


BENCIGUANMAIJIUJIDASHIJIANGJIANGTUANCANKEHURUOHEKAIPI、RUOHEQUBAOHU。


TUANCAN,WANGWENSHENGYIBIANSHI“JITIYONGCAN”,YINCIJITIWEIDANYUANHUAFEI,YIZHIZUQUANTIXINGBANSHIWEIZHUDECANYINBANSHIXINGZHUANG。BIFANGWEIGOUZAO、HONGSHE、QIYEDENGJITIGONGJIYIRENWUCAN,HUOWEIDAXINGSAISHI、XIAOXINGHUICANGONGJIJIHEDECANYINBANSHI,DOUKEGUIRUTUANCANDEFANWEI。


2018NIANZHONGGUOTUANCANSHICHANGYUE1WANYIYUAN,ZHANBIYUEWEITIANXIACANYINSHICHANGDESIFENZHIYI。TUANCANGURANJUYOUWUQIONGDESHICHANGQIANLI,YELVLILEJIN20NIANDEZHUANYEHUASHENGZHANG,DANBINISHEHUIHUACANYIN,TUANCANXINGYEDESHICHANGHUACHENGDUYIRANHENSHIDI。CHOUQIANZHENGEGONGJILIANBANLI、SHIWUNINGJINGWEIXIANGUANKONG,ZHONGZHENGEPINPAI、CHANWUHEBANSHI,DAOHOUZHENGETIXIFUZHI、ZHIYUANPEIXUN,TUANCANLINGYOUHENDADEJINSHENGKONGJIAN。


QISHOUCHANFAYIXIATUANCANDESHICHANGHEFANGZHENKEHU。


TUANCANSHICHANGBUJUPUTONGYIXIATUSUOSHI:


团餐客户若何开辟、若何保护客户?团餐客户开辟及战略


TUANCANDEHUAFEITESESHIZHURIDOUYOUXUYAO,BINGQIETADEJIAQIANCHENGDUJIAODI。XUYAOSHIHOUJIHEQIEZHANGJIU。


ZHEISHUOLERANZAIWUQIONGDESHIHOU、WUQIONGDEKONGJIANNEIJINGYINGTUANCAN,YINGDAJIHEDEXUYAO,YINGYISULVWEIJIAODIAN、PILIANGWEIGENBENSHEDINGYUNZUO。YINPINDEFAMAIYIZHIPINHUOBANZHIPIN(XIANDIAO)JISUZHIZUJIHEYONGCANXUYAO。


团餐客户若何开辟、若何保护客户?团餐客户开辟及战略


团餐客户的特色:

FENGSUOSHIBANLI,WAIRENBUQINGYIJINRU,BUQINGYIZHANGWOZHEIXIEKEHUDEHUAFEIHUANJING(RENSHU、SHIBUSHIGONGJITUANCAN、XUYAOZHUANGTAI)。


TUANCANQIYEDANRENRENBUSHIZAILAOGUSHIHOU、LAOGUDIDIANRENWU,FANGWENSHIHOUMEIFAZHANGWO。


TUANCANKEHUYOULAOGUDEGONGJISHANG,DUANSHIHOUNEIMEIFAGAIHUAN,WANCHENGXIEZUOSHIHOUZHOUQIZHANG。


KELIANXIDEJIYUJIAOSHAO,YIDANXIEZUOKEQUDEBUBIANDEFAMAI。


ANZHAOXIAMIANDEKEHUTESE,YISHIFANGZHENKEHUDETIAOXUANPUTONGWEI:FANWEIDA(RENSHUZAI500RENYISHANG,RUDAXINGXIUXIMIJIXINGQIYE、DIANZICHANG、FUZHUANGWANGwww.vhao.netCHANGDENG);ZHICHUGAO(YUEJUNZHICHUGAO,ZONGBUJINGJI、GUOYOUDAXINGQIYE、GOUZAOQIJIDANYUANDENG);FAMAIBUBIAN(TAOCANDAPEIGOUCHENGXIQIHUOGONGJIWUQIONGXUBEIXINGDETUANCANQIYE,LIANGDA、FAMAIBUBIAN);ZHENGCEFULIXING(DANGJUBIANCEDEDAZHONGXIAOXUEYANGFENCANDENG)。


团餐的协作体例也是良多种:

1、TAOCANDAPEI:TOUFANGXIANDIAOJIZHUANGBEI(GONGJIQISHUI、GUOZHI、KAFEI、NAICHA、DOUNAIDENGDIAOZHILENGREYINPINBANSHI),KEYIHUOXUZHIZUTUANCANHUAFEISHIHOUDUANJIHE,YUANGONGYIZIZHUQINGSHISUICANSHUAKAHUAFEI。


2、ZIZAIDIANGOU:TOUFANGLENGYINZHUANGBEIHUOZIFANJI,YUANGONGSHUAKAHUODISANFANGFUCHU,ZHIZULIJISUOXU。


BUGONGJISHOUYINBANSHI:JIUCANDIQUTOUFANGZIFANJI,YUANGONGKEZIZAIXUANGOU。


YINWEITOUFANGZHEIXIESHOUDIANDEZHUANGBEISHUYUZHONGZICHAN,TOUFANGQIANYAOCESUANTOURUCHANCHU,YAOYOUMINGBAIDETOUFANGZHIYIN,DUIMEITAIZHUANGBEIDEZUIDIXIAOLIANGQINGQIU,YAOZONGHEKAOLIANGPINGCHANGJIUCANRENSHU、FULIHUANJING、TAOCANQINGQIU、DIANGOULV、QIYUCHANWUFAMAIZHUANGTAIDENG。


TUANCANFAMAIYUGU=(TUANCANRENSHU×RENJUNYINYONGLIANG×DANJIA)/12GEYUE


ZHUANGBEIZHEJIU=TUIXIAOYUANZHI/(ZHEKESUIXIAN×12GEYUE)


FAMAILIRUN=FAMAIYUGU×LIRUNLV


DANGFAMAILIRUN>ZHUANGBEIZHEJIUSHI,CAIZHENZHUOTOUFANGZHUANGBEI。


TUANCANJIAQIAN、CAIPINSHEDINGYESHIHENSHISHOUYAODEYIDIAN。


一、团餐的价钱战略

1、团餐的菜品组合


TUANCANPUTONGDOUJIENADINGZHIHUATILI,CAIPINFANSHIJIANGQIUGUIFANHUA、FANFUHUA、BIANLIHUA,ERSHIWUNINGJINGYOUQISHOUYAO。


团餐客户若何开辟、若何保护客户?团餐客户开辟及战略


YISHI,TUANCANCAIPINQISHOUYAOCONGSHICAININGJING、YANGFENDAPEISHANGDONGSHOU,HUNSU、LIANGRE、ZHUSHI、TANGYINDAGONGTONGLI,BINGANQIGENGXINCAIZHONGLEILEIHEKOUWEI;TUANCANCAIPINJIANZAO、PENGDIAOBUNENGTAIPANGZA,JINKEYIHUOXUJIENAJUEDUIJIANLVE、GUIFANHUADEGONGYIHELIUCHENG。


TONGSHI,TUANCANCAIPINTIAOXUANHAIYAOZHENZHUOCONGJIANZAODAOSHIYONGDESHIHOUCHAZHIJIANDEPINDEBIANGENG,HESHIBUSHIBIANYUWULIUYUNSHU,SHIBUSHIBIANYUERCIJIAREDENGZHUDUOSHENFEN。


2、团餐的价钱战略

TUANCANJIANGQIUDESHIGAOXINGJIABI,ZAIYUNZUOSHANGCHANGYIYOUXIANZHENZHUO,TONGCHOUJIA、LI。DINGJIATILIPUTONGYOULIANGZHONG:YIZHONGSHIANZHAOCAIPINZISHENDINGJIA;LINGWAIYIZHONGSHIANRENTOUDINGJIA。CAIPINZISHENDINGJIABIANSHIYOUCANTINGANZHAOCHABIEFANLIDECAIPINZUHEHESUANBENQIANHEJIAQIANGONGXUYAOFANGTIAOXUAN。ANRENTOUDINGJIABIANSHIYOUXUYAOFANGSHENDINGMEIWEIZHIYUAN/ZHUODEYONGCANJIAQIANGUIFANJIGENJICAIPINDAPEIQINGQIU,CANTINGANZHAOCIJIAQIANZUHECAIPIN、HESUANBENQIAN。


团餐客户若何开辟、若何保护客户?团餐客户开辟及战略

(TUANCANCAIPINZUHE)


二、团餐客户开辟及战略开辟点

TUANCANDEKAIPIXIANGCHENGPANGZA,ZHEISHIYOUCHABIEFANLIDETUANCANKEHUBANSHICHABIEDEHUAFEIQUNTISUOJUEYIDE.


团餐客户若何开辟、若何保护客户?团餐客户开辟及战略


1、B端大客户开辟战略

TUANCANKEHU、LIANSUOPIFAKEHU、YIYETONGMENGKEHU,HENIANHUIYAN、QINGDIANYANDENGDEKAIPISHOUYAOJINGYOUJINCHENGLIANGDALUZI。


YISHIJINGYOUJINCHENGDIANNEIKAIPI,JIJINGYOUJINCHENGDUILAIDIANHUAFEIDEHUAFEIZHETINGZHIBIANSHI,FAMINGYOUYINGXIANGLIDEREN,RUZHUBIN、ZHUPEI、MAIDANRENDENGGUANTOURENWU,JINGYOUJINCHENGJIAOHUANSHOUCI、ZENGYUCAIPIN、CHAOZHIBANSHI、JINGJIUHUOSILIXUNTAI、DINGJIANZIXUN、QINSHENSONGKE、LAOZHUGUZHUANXIANRONGDENGTILILAJINXIANGHUDEJIANGE,LINGHUIQIGENJIXINXI,BINGZAIHOUXUSHANGMENJIUCANDEJINCHENGZHONGMANMANCHENGLIGANXI,ANZHAOKEHUBEIJINGHEKEYIHUOXUDEXUYAO,CHOUDINGSHIJIBAOJUQIYEXIANGGANCAIPINHEBANSHI。


ERSHIDIANWAIZIDONGFANJI,JIJINGYOUJINCHENGYOUFANGZHENDESHANGMENFANGWEN,LINGHUIZHUGUXUYAOBINGBAOJUQIYEHEBANSHI。YIZHONGSHIANZHAOCANTINGZHOUBIANQIQIJIDANYUANMINGLUHUOSHICHANGMOPAI,MUSHENGFANGWENKAIPI;LINGWAIYIZHONGSHIANZHAOYIYOUQIQIJIDANYUANJIEQIAREN,YUDINGSHANGMENFANGWEN。


DAKEHUKAIPIYINGZHANGWOJIEPAI,YAOBAOZHANGBIRANDEYANXUXINGHEYANXUXING,YOUDAIJIADEKEHUYAOQIEERBUSHE,BUQINGYANPAOQUE,BUNENGFANWEIYU5CIFANGWENJIUKEYIHUOXUGAODINGKEHU。


2、B端客户保护战略


①CHENGLIDAKEHUXINXIDANGANJIFANGWENJISHIGENZONGBIAO,BAOHANDAKEHUJIQIGUANTOUJUEYIJIHUARENGENJIXINXI、FANGWENXINXI、XUYAOXINXI、HUAFEIXINXI、BANSHIXINXIDENG,BINGQIESHISHIGENGXIN。


②SHUXIDEDAKEHUGUANTOUJUEYIJIHUARENDANGRIHUODIERTIANDUANXIN/WEIXINTINGZHIWENHOUGUANQIE。


③YAOJIEMURITILIXIANGGANNEIRONGDUANXIN/WEIXINGUANQIE,YOUQIANTIDEKEYIHUOXUZHAOGUJIERILIWUSHANGMENGUANQIE。


④DANGDAKEHUGUANTOUJUEYIJIHUARENJINDIANJIUCANSHI,BANSHIZHIYUANXIJIANYAOZHONGDIANCUNJUAN,GONGJICHAOZHIBANSHI。


⑤YIXIEZUODAKEHUCHUYISHANGBAOHUTILIWAI,HAIYAOTINGZHIYANHUIHOUHUIFANG,ZIXUNKEHUDINGJIANJIXUNUOGAILIANGBANFA,BINGSHISHICHUZHIKEHUZANYANG。


TUANCANJIUCANRENJUJIHE、JIUCANRENSHUJIAODUO,TONGSHIDAIYOUFULIXINGZI,CHUGEHESHIANKANGYINPINDETAOCANDAPEIHETANGSHIDIANGOU,XUYAOLIANGJIHEBINGQIEHENSHIDA。


ZAITUANCANJINGYINGZHONG,GENZHEXIEZUODESHENQIE,KEYIHUOXUYANZHANGCHUGENGDUODEHUAFEICHANGJING,ERCHABIEHUAFEICHANGJINGSUODAILAIDEMAIMAIJIYUDIANYEHUIGENGDUO。


请留下您的接洽体例,咱们会尽快与您接洽

SAOMASHOUFEIZHIFU《SHENGXIANBANLICAILIAO》

SHOUFEICHASHOUSHENGXIANCEOGAODUANJIAOHUANQUN

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