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协作案例首页/协作案例/百菜生鲜

百菜生鲜

颁发时辰: 2020-03-17 10:22:18拜候量: 893相干资讯检查批评

择要:不得不说疫情让配送企业火伴们蒙受了一些丧失,但同时也鞭策了B端配送企业入局试水新批发,也倒逼企业停止数字化转型。

百菜生鲜


百菜生鲜


YINWEIYIQINGERQITOUZUOCDUANPEISONGDEGONGSIBUSHAO,DANBABANSHIZUODERUSIZHIXINYINQINDE,YINGDANGWEIJI。ZHEINENGGOUHUOXUSHIYUANYUBAICAISHENGXIANSHIJINIANDEPIFAJINGLI,RANGTAMENDUIBANSHIXIAOWOHUAFEIZHE,GENGYOUDUDAODEXINDE。BAICAISHENGXIANBENLAISHIZUOCHUANTONGSHENGXIANPIFADE,2019NIANZHENGSHIZHUANXINGZUOBDUANSHENGXIANPEISONG,ZHEICIYIQINGDECUISHENG,RANGBAICAISHENGXIANKAIQILECDUANPEISONGTINGYE。ERDUIBDUANHECDUANLIANGTIAOTUIYILUZOU,BAICAISHENGXIANDEDONGSHIZHANGBOZONGYEZUOLEYIXIEXINDEJIHUAHECHOUBAN。


DALIANBAICAINONGYEKEJICHENGZHANGWUXIANGONGSI(XIACHENG“BAICAISHENGXIAN”),JIANLIYU2002NIAN9YUE1RI,GONGSIZUICHUSHIZUOCHUANTONGSHENGXIANPIFADE。2019NIANQITOUZHUANXINGZUOCANYINSHICAIPEISONG,JINCHAOKEHUSHOUYAOWEIHONGSHE、QIQIJIDANYUANDENG,PEISONGQUANPINLEI。GONGSIWULIUJIDIYOU8500PINGFANGMI,ZIYOUXIEZUOSHIZHIJIDI800DUOMU。


01展开C端配送,办事知心殷勤


YIQINGQIANBAICAISHENGXIANDEYUELIUSHUINENGDUIZHIZAI300WANBAIBU,SHOUYIQINGYINGXIANG,QIQIJIDANYUAN,HONGSHE、CANTING、YOUERYUANDEKEHUDOUHAIBUWANGONG。BAICAISHENGXIANJINCHAOSHOUYAOKAOCDUANPEISONGTINGYEDEYINGSHOU,LAITIANBUYUNYINGBENQIANYONGDU。JINCHAOZHIYAO50%DEQIYEKEHUTINGGONG,TINGYEZHICHUZHINENGDAODAYIQINGZHIQIANDE30%。


BOZONGYOUZHESHIJINIANDEXINGYEJINGLI,TASHICHENXINXISHICHANGDEBIANGENG,GUANHUAIZHUGUDUISHENGXIANCHANWUDEXUYAOBIANGENG。ZAITANDAORUOHEYINGDAYIQINGSHI,BOZONGSHUO:“ZHENGYUECHUERSHI,WOJIUGANSHOUDAOLEYIQINGDEYANJUN,LIMACONGGUXIANGFANLAI,FANLAIDEDIERTIANGUXIANGJIUFENGSUODUANJUELE。”DANYOUGONGJIQUEFAZHUGUDINGBUDAOHUO,YIFANLAIJIUQITOUXIANTUIXIAODUNHUO,BUZHIJINTUIXIAOSHENGXIANSHANGPIN,HAIZHUCUNLEYICIXINGCANHEDENGCHUFANGYONGPIN,LINGYOUKOUZHAO、SHOUTAODENGFANGYIWUZHI。YIXIANGDAOJINCHAOWEIZHIZHEIXIESHANGPINDOUNENGCHONGPEIDEGONGJI,YINWEITIZAOCHUXUGONGJICHONGPEI,BAICAISHENGXIANYEBODELEYIXIEXINDEKEHU。


百菜生鲜


▲BAICAISHENGXIANDEFENJIANYUANDIQINGJIECHANGLIANG


JINCHAOBAICAISHENGXIANDEXIANXIAMENDIAN,SHIXINGZHUGUXIADANYUANGONGFENJIANDETILI,ZHUGUBUNENGJINRUMENDIANLINXUAN,XIADANHOUYOUYUANGONGLAIWEIZHUGULINXUAN。ZHUGUNENGGOUHUOXULINXUANZAIBAICAISHENGXIANDEXIANSHANGSHANGCHENGXIADAN,RENWUZHIYUANLINXUANHOUPEISONGDIJIA。ZHUGUYENENGGOUHUOXUDAOBAICAISHENGXIANDEMENDIANTINGTAI,LIYONGTEDIXIADANDEDAPING,XIADANSHIXIANYOURENWUZHIYUANXIANCHANGLINXUAN,FENJIANSHIXIANHOUJIAOJIZHUGUJIANJIEDAIZOU。ZHEIMEZUOYISHILIYUFANGYI,MENDIANGENGXUYAOZENGQIANGFANGYI;ERSHINENGGOUHUOXUXUEJIANYINWEIKEHULINXUANDAILAIDEXIAOHAO。BIFANGYIXIANGHUANGGUAYIXIANGPINGGUO,ZAIKEHUTIAOLAIJIANQUDEJINCHENGZHONG,NENGGOUHUOXUHUIXINGCHENGRENYURENDAZHANG,YEHUIXINGCHENGLIANGDUOXIAOHAO。


XIAOWOZHUGUSHIZAIJUEDUILAIJIANGGENGZHONGSHIXIJIE,ZENYANGNENGRANGTAMENDUIJINGNI?BOZONGGAOZHIMAIZIJUN,TAQINGQIUMEIWEIYUANGONGZAIWEIKEHULINXUANSHANGPINSHI,BIRANYAODANGZUOBENSHENZAIMAICAIYIYANG,XUANHAODEDADEXINYINGDEGAOPINDESHANGPIN。BINGQIEBAICAISHENGXIANSHIXINGHUODAODUIJINGFUKUANDEXUNUO,KEHUZAISHOUDAOSHANGPINHOU,DIANMOQUERENDUIJINGHOU,ZAITINGZHIFUKUAN,RUOSHIKEHUBUDUIJINGYOUPINDETIMU,BAICAISHENGXIANGONGJIWUQIANTITUIKUAN。


百菜生鲜


▲BAICAISHENGXIANDEYUANGONGWEIKEHULINXUAN


BAICAISHENGXIANYETUICHULEYIXIEYOUHUI,BIFANGZAISHANGCHENGXIADANDEKEHU,CHENGSHIZENGYUYIXIEKOUZHAODENGFANGYIWUZHI。JINQIZAIPINGTAIXIADANDEZHUGU,KOUZHAONENGGOUHUOXUANJINHUOJIALINGLIRUNMAIJIXUYAODEKEHU,NAIZHIPEISHANGLEPEISONGDEBENQIAN。ZHEIBUZHIJINSHIYIFENYINGXIAOTILI,ZHEIGENGSHIYIFENAIGUOQINGHUAI。BOZONGSHUO:“YINWEIYIQINGBENGFA,JINCHAOKOUZHAOZHEILEIFANGYIWUZHISHIZAISHIYOUQIANYEMAIBUDAODEHUANJING,ZANMENBUNENGCHENHUOLVEDUO,NENGBANGDAOKEHUNENGLIBODEGENGDUODEKEHU。”LINGWAI,BOZONGYECHANGCHANGQUSHEQU,BAKOUZHAOZENGYUJIZIYUANZHEMEN,WEIKANGJIYIQINGJINBENSHENDEYIFENLI。


02应答资金压力,百菜有法门


YINWEIYIQINGBAICAISHENGXIANDEDAJUBUKEHUBUTINGGONG,CAIZHENGBUXIABANJIUMEIFADAKUAN,LIANGDUONIANQIANDEZHANGKUANBUDINGSHISHOUDAO。YEBIANSHISHUODAJUBUDEZHICHUDEDOUBUDINGSHIFACHU,KESHIYIQIEYONGDUDOUBUXUEJIAN,ZHEIYEDUIBOZONGDAILAIHENDADEYALI。JINCHAOYEYOUMIANLINYIXIEXIANJINLIUWEIJI,NEISHIYAOCAIBANDAIJIA14WANYUANDEKOUZHAO,YINWEIZHENZHUODAOZIJINDETIMU,ZUICHUJUEYIZHIDINGLEYIBAN。


ZAIYIQINGSHIDAI,BENQIANYEYOUSUOXIADIE。DAJUBUSHANGPINTUIXIAOJIAQIANXIADIE20%,YINWEIDUNHUOSHISHUCAIXIADIEBINIDUO,ZHISHIJINCHAOTUDOU、BAICAIDOUSHIPEIQIANCHUMAI。BENQIANHUISHENGLE,DANBAICAISHENGXIANRENGRANDUIZHIBAOGONGWENJIA,GANYUANCHIKUIYIXIEYEBUXIADIEJIAQIAN。WEILEJIANHUANBENQIANYALI,ERPIFAKEHUDUISHANGPINJIAQIANBINIMINGAN,BAICAISHENGXIANJIUJINNENGGOUHUOXUZHAOYIXIEQUANYUANDEGONGJISHANG,QUDEGENGDIDEJIAQIAN。YEHUITUICHUSHUCAILIHETAOCAN,TIANTIANTUICHUTEJIASHANGPIN,DANYUANRANGKEHUHUAQIMADEQIAN,MAIDAOZUIHAODESHENGXIANSHANGPIN。DANBOZONGBIAOXIANPIFAPEISONGDEYUNSHUBENQIANRENGRANSHIHENGAO,ZAIYIQINGZUIYANJUNDESHICHEN,YINWEIRENLIBUGOU,YOUYIDUANSHICHENPEISONGDAOZAOCHEN10DIANBANCAISHIXIANDINGDAN。


百菜生鲜


BOZONGXIANGMAIZIJUNTOULU,ZHIQIANYECENGYOURENXIANGRONGZIJIBAICAISHENGXIAN,QINGQIUJUBUKONGGU,DANBOZONGZHENZHUOHOUBUJIEGUAN。BOZONGSHUO,CHUANGYESHIJINIAN,GONGSIJIUXIANGYIGEHAIZI,WOXINXINLAOKUYANGDA,BUXIANGYAOJIAOJIBIERENLAIFENXIANG。BENSHENDUIRONGZIDEFAZEBUNEIMOSHUXI,YOUBUHAODEYOUXIFAZELAIYANHUBENSHEN,YISHIBAICAILINSHIBUZHENZHUO。


BENNIANBAICAISHENGXIANTOULEYIXIEBINIDADEBIAO,RUOSHIZHONGBIAO,ZIJINNENGGOUHUOXUHUIYOUBINIDADEYALI。BOZONGZHENZHUOZHAOYIXIEYOUCHONGPEIZIJINDEBANLVXIEZUO,XIANGCHENGYUXIANGBANLVGAODAI,BUANLIQIANERSHIANCHENGJIAOLIRUNJITAMEN。JIGAODAIBANLVDEFENHONGNENGGOUHUOXUDAODALIRUN30-40%BAIBU,ERFENHONGLIRUNDEBAODALV,HUIBICUNZAIYINXINGGAOLIANGDUOLIANGDUO,YISHIBANLVMENYEBINIGANYUANDAYING。ERLIRUNFENHONGYESHIGENJUMINGMULAIFENPAI,BINGBUSHIQUANSHUGONGSIDELIRUNFENHONG,ZHIYINGXIANGDANGEMINGMU。GURANSHUOLIRUNFENHONGJIAOGAO,DANCHULILEZUIDADEZIJINTIMU。ZHEIYITAOXIEZUOTILI,YESHIBOZONGDIANMODUONIANDEZUOSHENGYIJINGLI,ZONGJIEJIHUADECHU。DUIZHIGONGSIZHANGSHANGYIXIANGYOUXIANJIN,ERXIANJINNENGYIXIANGDUIZHIGOUDANG,NEIMOYINIANSHIERGEYUECHENGSHIYOUYIRUN。


百菜生鲜


ZAITIDAOGUANMAITIXIDUIGONGSIDEZANZHU,HEZAIJIANHUANZIJINYALIFANGMIANDEGANHUA。BOZONGBIELIZAILUDAN、FENJIAN、PEISONGSANGEFANGMIAN,JULILIYONGGUANMAITIXIHOUZUIDADEZHUANBIAN。XIASHUANGFANGMIAN,ZAILIYONGGUANMAITIXIZHIQIAN,BAICAISHENGXIANJIENADESHICHUANTONGYESHENGLUDANTILI,CHUANTONGDETILIZHISHIPIAOJUBINILUAN。BOZONGBIAOXIANRANGTAZUITOUTENGSHIDE,OURANCHENPIAOJUDIULE,YINGSHOUZHANGKUANNAIZHIJIUYAOBUFANLAILE。ZAILIYONGGUANMAITIXIHOUZHEIYITIMUHUODELEHENSHIHAODECHULI,KEHUXIANGAODISHUANGSHUJUJISHITONGBUBAOCUNZAITIXIZHONG,ZHANGMUHENSHIQINGCHU。ZAIFENJIANFANGMIAN,ZHIQIANANDINGDANFENJIAN,MEIXIAOWOSHOULINAZHEDINGDANFENJIAN,JIANWANYIGEPIAOJUZAIQUFENJIANXIAYIDAN。CIKELIYONGLEGUANMAIFENJIANTIXIJIABEIBIANLIXIAOLIGAO,ZAIZHIYUANSHANGJIELIULEBUSHAOBENQIAN。ZAIPEISONGFANGMIAN,GUANMAITIXIZUIZHIDEJIANGSHIDEYIDIANSHISAOMAFUCHU,BIANLIKUAISUZHANGMUQINGCHU。GUANMAITIXIDETINGYEXIANSHANGHUA,RANGCAIZHENGZHANGMUQINGCHU,DUIYINGSHOUZHANGKUANNENGGOUHUOXUHENHAODIBAKONG。BOZONGSHUO:“GUANMAIRUANJIANSHIZHENDEHENSHIHAO!”BOZONGYEBIAOXIAN,GUANMAITIXIDEGONGXIAOLINGYOULIANGDUOZHIDESHENQIELIYONG,JIANGLAIDANYUANTUANDUINENGGOUHUOXUBATIXIYONGHAO,CHANYANGGENGDADEGANHUA。


百菜生鲜


▲BAICAISHENGXIANLIYONGGUANMAIFENJIANYITIJI


03疫情鞭策与价钱上风,搬堆栈拓C端


DUICDUANKEHUPEISONG,BOZONGYEQITOUZHENZHUOZUOWEIJIANGLAIYIGESHOUYAOTUOZHANDEBIAODEMUDE。BOZONGZONGJIELESIDIANSHANGFENG:QISHOUCDUANKEHUXIANJINLIUHUIDEBINIKUAI,NENGDUIZHILIJIHUIKUAN;QICISHIYINWEIBAICAISHENGXIANYOUXIANGCUNSHIZHIJIDIXIEZUO,NENGGOUHUOXUGONGJIHENYOUYOUHUILIDUDEJIAQIAN,ZHEIDIANSHIYIDASHANGFENG;LINGWAIYECHENGZHANGLEJIAODUODESHEQUWUYEHE、BIANLIDIANPINGFENXIAOHEGUREN;DISI,JINCHAOBAICAISHENGXIANYESHANGXIANLEGUANMAIDEXIAOFASHIFENXIAOGONGXIAO。NENGGOUHUOXUSHUOJIHAOFANSHANGFENGYUYISHEN,WANSHIJUBEIZHIQIANCHUNFENG。BENDISHENGXIANPIFASHICHANGRENGSHIBINIGUANGMO,BAICAISHENGXIANYEHENSHIKANHAOZHEIKUAIDANGAO。


百菜生鲜


▲BAICAISHENGXIANDEJIMOUXIEZUOHUOBAN


DUYIXUYAOZHENZHUODETIMUSHIPEISONGJIANGE,GURANPEISONGJIDILIXIEZUODESHIZHIJIDICHANQUJIAOJIN,WULIUYUNSHUWANZHENGBUSHITIMU,ZHEILIDEJIANGETIMUSHIDUIZHANYUKEHUDEJIANGE。WEILINGHUIJUEZHEIGETIMU,BAICAISHENGXIANDEPEISONGJIDIJUEYIBANDAOSHIZHONGJIAN,DUIZHANSIZHOUDEZHUMINBIANBIEBUBINIMIJI,NENGGOUHUOXUCHULIPEISONGWULIUDETIMU。NENGGOUHUOXUSHUOZAIZHOUZAO10QIANMIZHINEI,PEISONGDOUBINIBIANLI。ZAISHIZHONGJIANJIANYIGEWULIUJIDIXIANGBIJIAQIANYINGDANGHENGAO,DANBOZONGQUEGAOZHIMAIZIJUN,XINPEISONGJIDIDEFANGQIANJIAQIANBIJINCHAODEHAIYAODI。XINDEPEISONGJIDISHIYUYIMINGSHUXIDEBANLVXIEZUO,JILEJIAODUODEYOUHUICHENGCHI。DANGYIXIEDINGDANJIANGEBINIYUANSHI,BAICAISHENGXIANHETONGCHENGWULIUXIEZUO,JIANGDINGDANPAIJITONGCHENGWULIULAIPEISONG。


百菜生鲜


▲BAICAISHENGXIANDEPEISONGCHELIANG


BAICAISHENGXIANZAIYIQINGZHIQIAN,BINGBUZHENDUIXIAOWOPEISONGTINGYEZUOHAOCHOUBAN,ZAIFAMAIJIAQIANDENGFANGMIANDOUBUDIAOJIHAO,KESHIYOUGUANMAITIXIDEZANZHU,HENKUAIJIUTUOKAILESHICHANG。JIANGLAIYEHUIBDUANCDUANYILUZOU,LIANGFANGMIANTINGYETONGSHICHENGZHANG。QIYEKEHUDOUSHIZAOCHENSHIDIANBANDAOZAOSHANG6DIANDUOFENJIAN,XIAOWOKEHUDEPEISONGSHICHENNENGGOUHUOXUCONGWUSHI12DIANBAIBUQITOU,YOUCHONGPEIDESHICHENLAISHIXIANXIAOWOKEHUDEFENJIAN。LIANGGESHICHENNENGGOUHUOXUCHAKAI,NENGGOUHUOXUYAOZENGTIANFENJIANYUAN、PEISONGSIJI,KESHIBUXUYAOZENGTIANTOURUCHELIANG、FENJIANZHUANGBEIDENGLAOGUZICHAN。


GUANMAICAIFANGLEZHUDUOSHENGXIANPEISONGQIYE,BUDEBUSHUOYIQINGRANGPEISONGQIYEHUOBANMENMENGSHOULEYIXIESANGSHI,DANTONGSHIYEBIANCELEBDUANPEISONGQIYERUJUSHISHUIXINPIFA,YEDAOBIQIYETINGZHISHUZIHUAZHUANXING。ZHEICHANGHEITIANESHIWU,DAILAILELIANGDUOZHUANBIAN。BOZONGBIAOXIAN,ZANMENYAODUIJIANGLAIYONGJIUDUIZHIDENGHOUHECHOUBAN,DANGENGYAOZUOHAODANGXIADESHI,YIBUBUZOUWEN,NENGLIZOUHAOJIESHANGQUDELU。


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