观麦科技
协作案例首页/协作案例/菜佬网

菜佬网

颁发时辰: 2020-02-26 18:39:48拜候量: 886相干资讯检查批评

择要:守旧进程中很便利疾速,由于观麦体系一系列的根本功效都知足展开C端营业配送,简略的调剂便能疾速跟尾小我配送营业。做小我配送营业菜佬网之前就起头斟酌了,恰好此次疫情带来了机遇,而又有观...

菜佬网


ERANXILAIDEXINGUANYIQING,RANGCANYINXINGYECHUYUZHANGAIZHUANGKUANG,CANYINPOCHANJIANJIEZHISHIBDUANSHICAIPEISONGDEQIYEYINGYEZHANGAI。DANTONGSHIJUJIADUANJUEYERANGXIAOWO/JIATINGDUISONGCAISHANGMENDEXUYAOBAODIE,XIUJUELINGMINDEYIXIESHICAIPEISONGQIYE,DANGJIZHANKAILEXIAOWOYONGHUPEISONGYINGYE,CAILAOWANGBIANSHIZHEIPISHOUDANGQICHONGDEQIYEZHIYI。CAILAOWANGYOUYUQIJISUFANYING,ZUOWEISANMENXIAZUIZAOQITOUWEISHIMINSONGCAISHANGMENDEQIYE,CAILAOWANGJIEZHONGBEISANMENXIARIBAO、SANMENXIADIANSHITAITINGZHIBAODAO。DANCAILAOWANGDEGUDONGZHIYISHUIBOFENGSHIZHANGJIAOSHIGAOZHIMAIZIJUN:CAILAOWANGRENGJIANGYIQIYEPEISONGYINGYEWEIZHU,TONGSHIYEBUPAOQUEXIAOWOPEISONGYINGYE。CDUANYINGYEDUIGONGSIDEPINPAIYINGXIANGLIJINSHENG,HEZENGJINBDUANKEHUXIEZUOJUNYOUSHOUYAOZANZHU。


01疾速反映,B端转C端无缝跟尾


CHUSANDEZAOSHANG,WEIBIMIANYIQINGFENSANXIAOQUYIQITOUTINGZHIFENGSUOCAOCHI,SHUIBOFENGHEJIWEIGUDONGDANGJIRENSHIDAO,XIAOQUFENGSUOCAOCHI,BIJIANGHUIRANGSHIMINSHOUZHIBUBIANLI,NEIMOSONGCAISHANGMENBANSHIJIANGSHIJIANGLAIYIDUANSHICHENNEIDEMINSHENGXUYAO。XIUDAOLESHICHANGDEXUYAO,CAILAOWANGJIWEIGUDONGYINGJILIDUAN,JUEYIYAOZHANKAIXIAOWOPEISONGYINGYE。“DUIXIAOWOPEISONGYINGYE,ZANMENCAILAOWANGNIANQIANJIUXIANGZHANKAI,DANYIXIANGBUQIERUDIAN,ZHEISHIGEHAOJIYU!”SHUIBOFENGSHUO。KENDINGYAOZUO,CAILAOWANGDEJIWEIGUDONGBIANDANGJIQITOUBULVLEQILAI。ZUOWEIYIGEZUOBDUANPEISONGYINGYEDEQIYE,QITOURUJUCDUANPEISONG,CAILAOWANGCONGDUOGUANQIXIA,SHUNSUIZHANKAI。


QISHOUSHISHICAIDEGONGJICHUXU,NEISHICHAOSHIYICHENGXIANLEQIANGGOUSHICAIDEJINGXIANG,WEIBAOZHANGSHICAIGONGJICHONGPEI,SHUIBOFENGRENSHIDAOZHUYAOSHIMINGSHITUIXIAO,YINERTIZAOJIEQIAGONGJISHANGYUDINGHAOLESHICAICHANWU。TONGSHIZUOHAOWANGONGFANGYIBANFA,CEDONGQUANGONGSIXUNMIQUDAO,CAIBANEWENQIANG、KOUZHAO、DENGFANGYIYONGPIN。


菜佬网


▲CAILAOWANGDEDUIZHAN


JINJIEZHEJIEQIAGUANMAISHOUHOUZHIYUANSHOUJIUXIAOWODUANPEISONGGONGXIAO,CONGTOUJIANLIMOBAN、BAOJIADANDENG。SHOUJIUJINCHENGZHONGHENBIANLIJISU,YOUYUGUANMAITIXIYIXILIEDEGENBENGONGXIAODOUZHIZUZHANKAICDUANYINGYEPEISONG,JIANLVEDEDIAOJIBIANNENGJISUGENWEIXIAOWOPEISONGYINGYE。


ZHENDUIZHANKAIXIAOWOYONGHUPEISONGYINGYE,JIWEIGUDONGZAIJIHUISHANGLIANXUANYANGDEANDUDOUXIANGHAOLE,WANSHIJUBEIKEHAIQIANYIGECHUNFENG。NEIBIANSHIGONGSIDEYUANGONGMEN,YOUYUHUIJIAGUONIANTAMENDOUZAIWAIBU,JIAOTONGGUANSHULINSHIHAIMEIFAQIANQUXIABAN。CHUWUNEITIAN,JIANGEJUEYIZHANKAIYINGYEYILIANGTIANLE,CHERENGSHIBUTONG,SHUIBOFENGJUEYIBENSHENKAICHE,BAYUANGONGMENDOUJIEFANLAILE。


YUANGONGFANGANGDEDANGTIANXIAZHANSHU,LIMAZAISHANGCHENGSHANGXIANSHANGPIN,TONGSHI7DIANBAIBUJIUQITOUZAIGONGJIAHAO、BANLVQUANDENGXUANBUGAOZHI,TINGZHIWEISHIMINSONGCAISHANGMENDEXUANYANG。YONGHUDEXUYAOBISHEXIANGZHONGHAIYAOHUOJI,SHUIBOFENGSHUO,ZANMENHAIMEISHANGXIANHAOSHANGPINHEDIAOJIJIAQIAN,KEHUJIUYIQITOUXIADAN。


CAILAOWANGZAIFANGHUFANGMIANYEZUOHAOLECHONGPEICHOUBAN,TIANTIANJIYUANGONGZHANGLIANGTIWEN,FAFANGCHONGPEIKOUZHAOHESHOUTAODENG。TIANTIANANSHIDUICHELIANG、CAIKUANG、YUANDITINGZHIXIAODU,MEILIANGPEISONGDECHEDOUGUAYOUXIAODUGUAHAOBEN。SHANGPINZHISONGDAOXIAOQUMENKOU,RANGKEHUZIQU,YEYUWUYEGONGSIXIEZUO,ANXIAOQUTONGJIXIADAN,YILUPEISONGDAOWUYEBANGONGSHI,JIAZHONGPEISONGYALI。


CONGDUOFANGMIANZUOHAOLECHONGPEICHOUBAN,YINGYESHUNSUIZHANKAI,CAILAOWANGTUANDUIDESHICHANGXIUJUE、GOUZAONENGLIHEYINGJIBANFAZHIDEZANMENDIANZAN,CAILAOWANGCHENGWEIBENDIDIYIJIAZHANKAISONGCAISHANGMENDEQIYE。


02多面营销,进步品牌影响力


FANGCAIZHANKAICDUANPEISONGYINGYE,CAILAOWANGLINGXIANZHANKAIWEISHIMINSONGCAISHANGMEN,BAOZHANGLESHIMINDECAILANZI,ZHEIJIANSHIHENKUAIBEISANMENXIARIBAO、SANMENXIADIANSHITAIDENGCUNJUAN,BINGTINGZHILEZHUANTICAIFANGBAODAO。ZHEIRANGCAILAOWANGYIHUIER“ZHEMING”LE,ZAODAOLEBENDISHIMINDEJIDACUNJUAN。GUANMEIDEBAODAO,RANGCAILAOWANGSHOUCHENGLEXINLAIBEISHU、PINPAIBAOGUANG、DINGDANZENGJIADENG。ERZHEIYICIJINRUCDUANPEISONGFANCHOU,CAILAOWANGYECAIYONGLELIANGDUOYINGXIAOBANFA,LAIXISHOUHELIUZHUXIAOWOYONGHU。


菜佬网


▲CAILAOWANGBEISANMENXIARIBAOBAODAO


SHEZHITAOCANGOUDANG。LIANGDUOPEISONGQIYEDOUTUICHULEXIANGZHUANGTAOCAN,YISHIXUEJIANPEISONGBENQIAN,ERSHIRANGFENJIANGENGBIANLI,SANSHIBIANLIJIATINGYONGHUTUIXIAO。CAILAOWANGDETAOCAN,CONGFUNVDEJIAODUQUZHENZHUOTINGZHISHEZHIZHUANGBEIBAISHE,ANZHAOYIBANJIATINGCHISHANGYIDUNFAN,LIANGSANTIANDELIANG,TONGSHITIAOXUANDAPEIHANJIANDESHUCAI。DANSHUIBOFENGBIAOXIAN,XIAOWOYONGHUXIADANGENGBIAODEMUDEZIZAI,XIANGDIANSHENMEJIUDIANSHENME,DUITAOCANFANERBUNEIMOSHANGFENG。ZAIPEISONGGONGSIBENSHENDEJIAODUBIANLIFEISHI,KESHIZAIKEHUJIAODUTAMENDETIAOXUANBIANSHAOLE。


菜佬网


▲CAILAOWANGTUICHUNUANGUOTAOCAN


ZAIGONGJIAHAOXUANBUCAIJIA、CAIPU,SHANGXIANXINPIN。GANGWANGONGDESHICHENSHICAIDEJIAQIANHAIBINIDI,YOUYUDOUSHINIANQIANDUNDEHUO,CHUSHIJINHOUJIAQIANZHANGDELIHAI。DANCAILAOWANGGUODUANBUFAGUONANCAI,SHUIBOFENGCHANGCHANGZHIPEIRENQUCHAOSHILIKANJIAQIAN,BAOZHANGZIJIADECAIBUNENGBICHAOSHIDEJIAQIANGAO。GENZHEFENGSUOGUANSHUSHICHENCHENGZHANG,BENDIDEJIAQIANSHUIZHANGCHUANGAO,CAILAOWANGZHINENGBANTONGXINGZHENGQIANQUQIYUDISHITUIXIAO,CHENGZHANGGENGDUODEGONGJISHANG,YIBAOZHANGJIAWEI。


CONGCHUANDICHAOSHICAIJIAHEBAOZHANGJIAQIANBUZHANG,LIANGFANGMIANBAOZHANGKEHUDEXINLAI,ZHEIYESHIYIGEDAIJIASHUCHUDIAN。GONGJIAHAOYOUDAIJIA,CAIHUIDUIZHIYONGHUDEZHANXING。CHUANQIBAOCHAOSHIDECAIJIA,CAILAOWANGDEGONGJIAHAOHAIXUANBULEDUOZHONGCAIPU,WEIKEHUDAILAIGENGDUOPENGDIAOCANKAO。TONGSHISHANGXIANGEZHONGXINPIN,LINGYOUSHIMINXINXINNIANNIANDENUANGUOTAOCAN。


菜佬网


▲CAILAOWANGYUZHONGGUONUODONGDEYINGXIAOTAOCAN


YUDAXINGQIYEJIEHETUIXING。CAILAOWANGLIANXUYUZHONGGUONUODONG、HUAXIAYINXING、YOUZHENGYINXING、ZHONGGUOSHIHUADENGQIYE,ZHANKAILEJIEHECUXIAOGOUDANG。BIFANG,PINGZHANGZHONGGUONUODONGXINYUFENSHUCAOCHITAOCAN(RUJINJITAOCANDENG),KEZHIFUCAILAOWANG200~800YUANDECHUZHIKA。YOUBIFANGZHIXUSHIYOUCHUXINYUKAKEHU,BIANKEXIANGYONGSONGCAISHANGMEN9ZHEYOUHUI(SONGHUO+FANXIAN)。YUZHEIXIEDAXINGQIYEXIEZUO,CAILAOWANGNENGGOUSHEJITAMENDEYONGHUQUNTI,JIANJIEDAILAIDESHIDINGDAN,ERGENGDUODEZESHIGAOLIULIANGDEPINPAIBAOGUANGHEBEISHU。ERZHEIXIEXIEZUODEDAXINGQIYE,CIZHONGDAJUBURENGSHICONGBAODAOZHONGXIAODECAILAOWANG,ZIDONGJIEQIANANGXIYAOTINGZHIXIEZUODE。CAILAOWANGYEJIANGANZHAOKEHUDEXUYAO,HESHICHANGBIANGENGLAIBUSHIDIAOJIYINGXIAOGOUDANG。


03B端主营业,C端作为赞助


ZAIYIQINGXIACHENSHIZHANKAICDUANYINGYE,CAILAOWANGDEZHEIYIBUQIZOUDEYEBINISHUNCHANG,NEICDUANYINGYEHUICHENGWEIJIANGLAICHENGZHANGDESHOUYAOBIAODEMUDEZHIYIMA?SHIZAIZHEIYESHILIANGDUOXIANGCAILAOWANGYIYANGDEBDUANPEISONGGONGSISUOXUYAOZHENZHUODE。SHIGUODURENGSHICHIJIUCHENGZHANG?TANDAOZHEIGETIMU,SHUIBOFENGJUEBUCHOUCHUDESHUO,MIANXIANGQIYEDEPEISONGYINGYEJIANGYIXIANGSHICAILAOWANGDESHOUYAOCHENGZHANGYINGYE,ERXIAOWOPEISONGYINGYENENGGOUZUOWEIYIGEZANZHUYINGYE。


CAILAOWANGJIANLIYU2016NIAN,PEISONGQUANPINLEISHICAI,SHOUYAOPEISONGKEHUWEIQIQIJIDANYUANHEHONGSHESHITANG,NIANFAMAIEYUEMOZAI1000DUOWANBAIBU。SHOUYIQINGYINGXIANG,LIANGDUOQIYEDOUTIZAOTINGGONG,ZHIYAOYIXIEDUIWUYOUSHICAIPEISONGXUYAO,ZHEIJUBUYINGYEZHINENGDAODACIQIANDE20%BAIBU。


菜佬网


▲FENJIANYUANDIYIJIAO


CAILAOWANGDEXIAOWOPEISONGYINGYEZAIZUIHOUJITIANDINGDANCHUGEDUO,KEDAODACAILAOWANGDINGDANLIANGZUIDUOSHIDE3-4BEI,BEIDESHICAIYIQIEYUANDIBAIMANLEDOUHAIFANGBUXIA。DANYIHOUDINGDANLIANGJIUQITOUJIANGLE,SHUIBOFENGCHANFACHENGXIANZHEILEIHUANJINGYOULIANGGEYUANYOU,YISHIXIAOQUGANGQITOUSHIXINGFENGSUOCAOCHISHI,SHIMINBINIFAJIQITOUDUNHUO。ERSHINEISHICAILAOWANGZUIZAOQITOUZUOXIAOWOPEISONG,TONGYEHAIBUFANYINGNANGXI;ZAIDANGJUHAOLINGYIHOU,YIQIECHAOSHIDOUYAOJIXIAOQUSONGHUO,XIAOQUBIANLIDIANYEQITOULE,KEHUTIAOXUANDEDUOLE,DINGDANLIANGTIANRANJIUJIANGLUOLE。


SHUIBOFENGGAOZHIMAIZIJUN,CAILAOWANGZUOQIYEKEHUDESHICAIPEISONGYEYOU3NIANDUOLE,KESHIZHEMINGDUBINGBUSHIHENGAO。ERZAIZUOXIAOWOYONGHUPEISONGYINGYEHOU,BULUNSHIYOUYUYINGYERENGSHIGUANMEIBAODAO,DOUHUODELELIANGDUOCUNJUAN,CAILAOWANGDEPINPAIZHEMINGDUSHANGLEYIGETAIJIE。ZAIYIQINGNANGXIYIHOU,CAILAOWANGHAIHUIDUIZHIZUOCDUANYINGYE,DANBDUANYINGYEZHAOJIUSHIGONGSIDESHOUYAOYINGYE。XIAOWOPEISONGYINGYEDEZHANKAIJUEDUILAIJIANGBENQIANGENGGAO,HONGLISHIZAIJIAOQIYEPEISONGYINGYECHALIANGDUO。DANZUOCDUANNENGGOUSHIJINSHENGQIYEPINPAIDEYIGETILI,TONGSHIYENENGGOUZUOWEIBUCHONGYINGYE,ZAIPEISONGWANQIYEKEHUYIHOUDESHICHENNENGGOUZHANKAIXIAOWOPEISONGYINGYE。ZUOCDUANDUIGONGSIPINPAIZHEMINGDUDEJINBUYOUHENDAZANZHU,NENGGOUSHEJIGENGDUODEYONGHU。


菜佬网


▲DINGDANBAOMAN


TANDAOZHEIYICINENGLINGXIANZHANKAIXIAOWOPEISONGYINGYE,SHUIBOFENGBIAOXIANJIYUSHIJIYOUCHOUBANDEREN,QIYECAOCHIZHEYAOTIZAOZUOYIXIEYUPAN。YOUDESHICHENCHUSUONEIXINXICHUANBUDEBINIMAN,YISHICAOCHIZHEDUISHICHANGDEMINLIXING,FANYINGNENGLIDOUYAOGENGQIANG。ZUOXIAOWOPEISONGYINGYECAILAOWANGZHIQIANJIUQITOUZHENZHUOLE,QIAHAOCICIYIQINGDAILAILEJIYU,ERYOUYOUGUANMAITIXIFENGQIEHUANXIAOWODUANNENGLIDECHENGCHI,CAILAOWANGNENGLISHISHIZHUOZHUJIYU。


SHUIBOFENGYIWEI,ZUOBDUANPEISONGYINGYEDEQIYE,YAOYIKAOCDUANKEHULAIJINSHENGYINGXIANGLI、BAOGUANGLV。QIYEDEPINPAIJINSHENGHENSHOUYAO,DUIQIYEKEHUDECHENGZHANGYEHENYOUZANZHU。BIFANGCICIHEBENDIGEDAYINXINGTIXIXIEZUO,NENGGOUSHIZAIRANGKEHUGANZAODAOYINXINGTIXIDEXINLAIBEISHU。CAILAOWANGYEHEYIXIEBENDIKOLGONGJIAHAOTINGZHIHUTUIYINGXIAO,LAICHENGZHANGGENGDUOKEHUHEJINBUZHEMINGDU。


ZAIYUCAILAOWANGDESHUIBOFENGSHIZHANGJIAOSHICAIFANGJINCHENGZHONG,MAIZIJUNGANZAODAOLECAILAOWANGTUANDUIDUISHICHANGDEMINLIXING、LVXINGLIZHIQIANG,ERZAIXIANSHANGYINGXIAOFANGMIANCAILAOWANGYEZAIBUSHIZUOLIANGDUOCEYANKAOSHI。SHUIZONGBIAOXIANBENSHENCHANGCHANGJINGYOUJINCHENGXIAOXI、GONGJIAHAODENGQUDAO,LAIHUODESHICHANGZIXUN,YIGEQIYECAOCHIZHEYAOYIZHIDUIZHIDUISHICHANGYIXIANGTINGZHICHAKAN,NENGLIZAITUFAGONGZUOYANQIANZUOCHUZUIZHUNQUEZUIJISUDEDIAOJI。


NIMENGONGSIHUICHIXUZUOCDUANYINGYEMA?LIUYANJIDASHIKANKAN~


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